GMB SEO (Local SEO)

The foundation of local SEO is having a fully optimized Google My Business profile. I begin by claiming your GMB listing (if it’s not already claimed) and ensuring that all essential information is accurate and up-to-date. This includes your business name, address, phone number, website, hours of operation, and any other details that customers need to know. Optimizing your GMB profile helps you rank higher in local searches and increases the likelihood of appearing in the Google local pack.

Just like traditional SEO, local SEO requires keyword research. However, instead of targeting global or national keywords, I focus on local-specific keywords that potential customers in your area are searching for. These might include terms like “best Italian restaurant in [city]” or “plumber near me.” By optimizing your website and GMB profile for these local keywords, we can improve your visibility in the search results for people looking for businesses like yours in your specific location.

For local SEO, having consistent Name, Address, and Phone Number (NAP) information across all platforms is crucial. I ensure that your business’s NAP details are consistent on your website, Google My Business, and other online directories like Yelp and TripAdvisor. This consistency builds trust with search engines and customers, helping to improve your local search ranking. Additionally, I help you build citations—mentions of your business’s NAP details on reputable local directories, which further boosts your local SEO efforts.

Customer reviews play a big role in local SEO. I help you manage your online reputation by encouraging positive reviews and responding to customer feedback on platforms like Google, Yelp, and Facebook. Engaging with customer reviews not only improves your business’s credibility but also signals to search engines that your business is active and trustworthy. The more positive reviews you have, the better your chances of ranking higher in local search results.

Creating locally-relevant content is another key aspect of Local SEO. I develop content that speaks directly to your community, highlighting events, news, or promotions that are relevant to your geographic area. This type of content can include blog posts, location-based landing pages, and locally-focused social media posts. Local content helps establish your business as an authority in your area and improves your local search visibility.

With the rise of mobile and voice searches, it’s important to ensure that your website is mobile-friendly and optimized for voice search queries. I make sure your website is responsive, fast, and easy to navigate on mobile devices. Additionally, I incorporate natural language keywords and phrases that people are likely to use in voice searches (e.g., “Where is the nearest cafe?”) to ensure your business is visible when users perform these types of searches.

Local SEO is an ongoing process, and tracking performance is essential for continuous improvement. I use tools like Google Analytics and Google Search Console to monitor your website traffic, local search rankings, and customer engagement. Regular reporting keeps you updated on how your local SEO efforts are performing and where there’s room for improvement.